Home›Work›Park Avenue
Commercial — Fragrance

Park Avenue OUD – "Unleash Your X Factor" Commercial

Park Avenue

16-second commercial for Park Avenue OUD Eau De Parfum — liquid glass rendering, golden particle spray and CGI wings composited with live action.

Overview

A sleek 16-second commercial for Park Avenue OUD Eau De Parfum. The visual narrative blends live-action talent with CGI particle effects, liquid glass rendering, and winged feather simulations to communicate luxury, charisma, and presence.

The Creative Challenge

The goal was to visually articulate the invisible essence of a luxury fragrance. The narrative captures the transition from a casual morning routine to magnetic confidence, utilizing golden particle trails and dynamic CGI wings to symbolize the brand's winged emblem and "X Factor" motif.

Fragrance CommercialCGI & VFXLiquid Glass RenderingParticle SimulationFeather & Wing FXMatchmovingCompositingBeauty & Fragrance
16sec
Commercial Duration
5
Technical Milestones
4
Core VFX Disciplines
1
Eau De Parfum Spot

Technical Execution & VFX Breakdown

The post-production pipeline combined photorealistic liquid bottle rendering, particle dynamic simulations, and character motion tracking.

01

Product Shader & Refraction Systems

High-end glass, liquid, and metallic emblem shaders were created to match the Park Avenue OUD bottle design.

02

Golden Particle Spray Simulation

Custom particle fluid physics simulate the fragrance mist, which coalesces into golden dust particles upon spraying.

03

Feather & Wing FX Simulation

Procedural particle systems and rigid body dynamics form golden wings that attach to the talent, dissolving gracefully as he walks.

04

Compositing & Matchmoving

Motion tracking and multi-pass compositing integrate CG elements seamlessly with live-action plates.

Behind the Scenes: CGI & VFX Breakdown

This section highlights key technical milestones captured across the project timeline.

00:01

Glass & Metallic Emblem Macro Render

Close-up showcase of the dark amber glass bottle and chrome brand emblem.

00:03

Golden Particle Spray FX

Fragrance mist releases as glowing golden particles that trail along the neck and collar.

00:07

Winged Emblem Dissolve

Golden particle streams morph into the signature winged logo design.

00:08

CGI Golden Wings Reveal

Procedural golden wings manifest behind the talent before dispersing into floating dust.

00:11

Final Product Display

Clean studio lighting render displaying the Park Avenue OUD bottle, packaging box, and logo.

Project Video.

Park Avenue OUD – "Unleash Your X Factor" Commercial – video thumbnail
Watch on YouTube

Let's Build
Something Extraordinary.

Tell us about the brief and we'll scope it within one business day.

Start a Project