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Product Shader & Refraction Systems
Custom glass, liquid, and metallic gold emblem shaders were developed to replicate the matte black and purple palette of the Park Avenue Euphoria bottle.
16-second commercial for Park Avenue Euphoria Eau De Parfum — metallic product shading, golden particle spray and procedural feather wings with live action.
A high-impact 16-second commercial for Park Avenue Euphoria Eau De Parfum. The spot blends live-action talent performance with CGI particle dynamics, metallic shading, and procedural feather physics to visually translate luxury, magnetic presence, and charismatic allure.
The objective was to visually embody the sensory experience of a premium fragrance launch. The creative narrative tracks the transformation from a refined morning routine to bold confidence, utilizing golden particle trails and dynamic CGI wings to symbolize the brand's iconic winged emblem and the "Unleash Your X Factor" campaign theme.
The post-production pipeline integrated photorealistic product rendering, particle fluid dynamics, and complex character camera tracking.
Custom glass, liquid, and metallic gold emblem shaders were developed to replicate the matte black and purple palette of the Park Avenue Euphoria bottle.
Advanced particle fluid physics simulate the fragrance mist, instantly morphing into shimmering gold dust particles upon spraying.
Procedural particle dynamics and rigid body setups construct massive golden wings behind the talent, dissolving seamlessly as he steps forward.
Precise 3D camera tracking and multi-pass compositing integrate CG lighting and particle interactions with live-action plates.
This section highlights key technical milestones captured across the project timeline.
Close-up visual showcase highlighting the metallic gold brand emblem on the matte bottle neck.
Fragrance mist releases as glowing golden particles that sweep gracefully around the skin and collar.
Fine particle dust morphs into the iconic winged brand silhouette before dispersing into the air.
Procedural golden wings unfold behind the talent before breaking apart into dynamic floating dust.
Studio-lit product render showcasing the Park Avenue Euphoria bottle alongside its retail packaging box and logo.
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