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Case Study · Brand Partnership · VFX

MTN Dew × Yamaha — CGI Brand Film

A 16-second co-branded VFX commercial blending Mountain Dew's adrenaline-fuelled identity with Yamaha's high-performance engineering for a national retail-to-digital campaign in Bangladesh.

ClientPepsiCo × Yamaha
IndustryBeverage & Automotive
ServiceCGI & VFX Compositing
Year2024
The Challenge

What We Were
Asked To Solve.

Mountain Dew and Yamaha needed a single, hyper-compressed hero spot that could carry two very different brand identities — Mountain Dew's rugged, adrenaline-fuelled persona and Yamaha's sleek, high-performance engineering — inside just 16 seconds, while driving consumers from a retail shelf to an on-bottle QR code activation for a chance to win a Yamaha FZ-S V3 motorcycle.

Creative Approach

The Approach.

Rather than shoot two disconnected assets and cut between them, Beatnik built one continuous cinematic world: the narrative shifts rapidly from a retail product focus to a dusty, cinematic desert environment, using CGI to fuse the product shot and the vehicle into a single high-impact sequence rather than a traditional split-screen ad.

CGI & Production Process

How It Was
Built.

CGI & Environment Integration
Barren, rocky desert landscapes and dynamic dust trails were constructed and enhanced digitally to isolate the motorcycle and intensify the action sequence.
Nuke Compositing Pipeline
Multi-pass CG compositing integrated the Yamaha FZ-S V3 and the fluid elements of the Mountain Dew bottle into the virtual environment. Deep compositing in Foundry Nuke controlled atmospheric dust, grit, and complex camera motion blur layers, with chroma keying, rotoscoping, and camera tracking ensuring flawless interaction between real-world product shots and simulated 3D backgrounds.
Color Grading & Finish
A high-contrast, stylized color grade matched Mountain Dew's signature green palette while preserving the metallic textures and premium finish of the Yamaha motorcycle.
Deliverables

What We Delivered.

Co-Branded Commercial
16-second high-velocity national TVC blending Mountain Dew's adrenaline persona with Yamaha's premium engineering aesthetic.
Nuke Compositing Pipeline
Multi-pass CG compositing with deep compositing in Foundry Nuke — controlling atmospheric dust, grit, and camera motion blur layers.
CGI Desert Environment
Fully digital barren rocky desert landscapes with dynamic dust trails, built to isolate the motorcycle and intensify the action sequence.
Result

The Outcome.

The finished spot merged two brand worlds into one seamless 16-second national commercial, anchoring PepsiCo and Yamaha's co-branded retail-to-digital activation with a fully CGI environment that would have been impractical to shoot on location.

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