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3D Camera Tracking & Scene Matchmoving
High-precision camera tracking was executed to accurately match live-action camera movement with the 3D virtual living room space.
21-second mixed-reality VFX commercial for LG OLED evo TV — 3D camera tracking, procedural foliage growth and Nuke compositing blend live action with CGI.
A 21-second mixed-reality commercial executed for LG OLED evo TV, highlighting the concept "Be Part of What You See." The project seamlessly merges live-action footage with procedural 3D organic foliage growth to illustrate how display clarity and vibrant contrast transport the viewer directly into the nature content shown on screen.
The objective was to create a visual bridge between the digital image on the screen and the physical living room environment. When the viewer turns on the TV to watch nature footage, elements of the nature scene expand into reality—sprouting plants, blooming flowers, and growing tree branches across walls, carpets, and furniture to evoke an immersive viewing experience.
The post-production pipeline relied on procedural 3D growth simulations, camera tracking, and arch-viz scene reconstruction to blend CGI nature elements with live-action interior plates.
High-precision camera tracking was executed to accurately match live-action camera movement with the 3D virtual living room space.
Custom procedural animation setups were used to simulate time-lapse plant germination, creeping ivy climbing walls, and tree branches expanding into the living room interior.
Multi-pass compositing in Nuke blended procedural 3D greenery with real-world interior lighting, shadows, and carpet textures to achieve seamless physical interaction.
High-dynamic-range color grading was applied to align the deep blacks and vibrant colors of the LG OLED evo display with the expanding CGI flora.
This section highlights key technical milestones captured across the project timeline.
The viewer powers on the LG OLED evo TV displaying nature footage inside a modern living room setting.
Nature footage on the 4K OLED display triggers initial procedural plant growth from the floor rug.
CGI saplings rapidly sprout, bloom, and grow into full trees directly on the interior rug.
Procedural foliage climbs up the side cabinets and wall paneling, transforming the living space.
Final wide composition displaying an entire room overgrown with lush CGI foliage, visualizing complete immersion.
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